Pinterest’s ability to drive traffic has been well-known over the past few years, so it’s no surprise that more and more people are now looking to Pinterest to help grow their businesses.
You need to make an effort with smart strategies and tactics if you want your follower count on Pinterest to grow quickly and naturally. Here are six ways to do just that.
Optimize Your Profile
Your profile picture is one of the most important things on Pinterest because it's how people will recognise you and decide if they want to follow you or not.
So to optimise your profile you need to do the following:
Make your profile searchable
Use keywords in your bio
Use account handles consistent across all brands
Convert your account to a Business account if you're using it for a business
Add and verify your website domain
Add a profile photo
Create Pin-Worthy Images
If you want a quick way to grow your following, start by creating Pin-worthy images. Pin-worthy images are those that are visually appealing with minimal text and a clear, easy-to-understand message.
Make pins the right size
Make it easy to read
Use keywords on your text overlay
Add a call to action e.g. read more, join now, find out more
Choose high-quality images relevant to the pin
Add your own brand to each post
Write Compelling Descriptions
With over 150 million active users, another popular way to grow your following on this platform is by using compelling descriptions in your posts to help you stand out. By including these relevant keywords, Pinterest understands what your content is about. Here's how you can write a great description:
Find great keywords to target
Place keywords in the title of your pin, pin description, and pin graphic itself.
Introduce the main keyword or topic early on in the pin
Utilise the 500-character limit for the description and the 100-character limit for the title
Include two or three hashtags at the end of the description
Include the name of the website or brand at the end of both the title and description.
Like any other social media, there needs to be engagement to grow your accounts. So ensure you pin regularly, manually repin other's pins, and follow other boards. The more you re-pin and engage with other boards, the more likely you are to increase your reach.
If you're struggling to keep up with the engagement activities of Pinterest, try making a schedule or putting a reminder on your calendar to help.
Keywords are so important in Pinterest as it allows the right people to find your pins. When it comes to using keywords there are some key things you need to look into:
Who your audience is - you need to target your ideal audience
Research the keywords - try typing in the Pinterest search bar keywords you think you have for your niche, this will help you work out what's popular.
Look at the Pinterest suggested keywords and note them down
Add your keywords into your username, bio, and in every pin’s description
For a busy business owner like you, consistency can be hard to manage but it's important for three main reasons as it allows followers to recognise your brand, gain more followers, and shows a level of professionalism.
To help you stay consistent try:
Create a monthly plan that you can stick to it, with a minimum amount of posts to do each day ( 3 posts a day )
Consistently repin people pins each day
Create a new board each week or every few weeks and then stick to the plan
In need of help with your Pinterest accounts, find out how i can help you here